Appropriate Use

The Primary Departmental Logo should be used on any print, online or correspondence materials that you produce. The logo should always appear against white, but may appear over light imagery with enough contrast to ensure legibility. In the case that the Primary Departmental Logo will not work with your formatting, one of the Alternate Departmental Logos may be used.

Please direct any requests for high resolution or alternate formats of the logo not available on this site to: parksandrecreation@phila.gov



Color

Color is a critical element in creating a memorable and lasting identity and will lend consistency to this logo. PPR blue and yellow can be replicated in the following formats:

  • CMYK is a four-color print process consisting of Cyan, Magenta, Yellow and Black. CMYK can create a wide range of colors, so it’s used primarily for full color printing.
  • Pantone Matching System (PMS) is a universal color matching system used primarily in printing. PMS is also used to ensure accurate brand coloring in design elements such as logos.
  • RGB is used for on-screen images consisting of Red, Green and Blue. It is the basic color model on computers and is used for Web graphics, but it is not used for print production.
  • CSS colors (HTML) are defined using a hexadecimal (hex) notation for the combination of Red, Green, and Blue color values (RGB). Hex values are written as 3 double digit numbers, starting with a # sign.

For graphic design and printing professionals:

Color is based on the Pantone Matching System
®. CMYK simulations may be substituted. Note that the colors represented electronically are only an approximation. The most recent version of the PANTONE color formula guide should be used for matching Pantone® and CMYK color values.

PPR Blue

PANTONE® 653

C 100
M 62
Y 0
K 20

R 0
G 82
B 149

HTML 005295


PPR Yellow

PANTONE® 117

C 0
M 18
Y 100
K 15

R 222
G 180
B 8

HTML DEB408

Typeface

Sentinel is the exclusive typeface for the Philadelphia Parks & Recreation identity and is to be used at all times. The typeface family is offered as an OpenType edition which is cross-platform compatible (extending to obsolete operating systems including Windows 95 and Macintosh System 8.3). The Sentinel family of typefaces is versatile and dependable for text as well as display and offers extended characters and languages.

When providing supporting text in a document that uses the departmental logo, please use Arial for headings and Calisto for body text. Never use any typeface other than Sentinel for the logo itself.

For assistance and questions, please contact: parksandrecreation@phila.gov.

Clean Space

To maximize visibility and impact, it is important to retain a designated “clear space” around the principal logo. Please keep the logo clear of other graphic objects or text and do not enclose it in a shape.

Proper spacing is demonstrated below.



JPEG Best Uses

When using any version of the Philadelphia Parks & Recreation logo, do not distort the image in any way that will change its original proportions, shape or general likeness to the original image. This includes stretching the logo horizontally and vertically or enclosing it in a shape. Additionally, please refrain from the following:
  • Altering the positioning of logo elements
  • Adding any elements to the logo or interrupting the area of isolation (see "Clean Space" above)
  • Changing the font of the logo signature. For example, using the "Find Your Path" with Monogram and typing "Philadelphia Parks & Recreation" next to the image.
  • Separating and changing alignment or position of logo text in relation to the logo image
  • Adding additional symbols to the logo
  • Adding shadows or other effects to the logo
See examples of what NOT to do below:






To resize the logo manually in Word, please do the following:

1. Position the mouse pointer over one of the sizing handles.
2. To increase or decrease the size in one or more directions, drag the sizing handle away from or toward the center, while doing one of the following:
  • To keep the center of the logo in the same place, hold down CTRL while you drag the sizing handle.
  • To maintain the logo's proportions, hold down SHIFT while you drag the sizing handle.
  • To both maintain the logo's proportions and keep its center in the same place, hold down both CTRL and SHIFT while you drag the sizing handle.
Release the mouse button, and then release CTRL or SHIFT.


Logo File Formats
The PPR logos are available in several different formats. An explanation of those formats is below, followed by instructions for requesting those files based on vendor needs.

Raster images like JPG and TIF use many colored pixels or individual building blocks to form a complete image. Because raster images are constructed using a fixed number of colored pixels, they can’t be dramatically resized without compromising their resolution. Vector images, alternatively, allow for more flexibility. Constructed using mathematical formulas rather than individual colored blocks, vector file types such as EPS and AI are excellent for creating graphics that frequently require resizing. 
  • A JPG is a raster image. Generally, JPGs can offer the perfect balance of small file size and high quality. A JPG can’t have a transparent background so they are always in the shape of a rectangle or square with a solid background. Please note that JPGs of the PPR logo in blue & yellow, all blue or all black will always have a white background. Email parksandrecreation@phila.gov if you want to use a logo version with a transparent background in your document.
  • A TIF (or TIFF) is a large raster file best used for images and photographs for high quality print.
  • An EPS file is a vector file of a graphic, text or illustration. Because it is vector, it can easily be resized to any size it needs to be. 
  • An AI file is a proprietary, vector file type created by Adobe that can only be created or edited with Adobe Illustrator. It is most commonly used for creating logos, illustrations and print layouts.

If your vendor/merchant needs logo files in EPS, TIF or AI format, please email parksandrecreation@phila.gov and indicate:
  1. Which logo you need (e.g., Primary 2-line, 3-line, "Find Your Path" with monogram)
  2. What color you need (e.g., blue & yellow, all black, all blue)
  3. Where you will be using it (e.g., print, T-shirts, banners)
Comments