Brand Colors and Fonts

Color

Color is a critical element in creating a memorable and lasting identity and will lend consistency to this logo. PPR blue and yellow can be replicated in the following formats:

  • CMYK is a four-color print process consisting of Cyan, Magenta, Yellow and Black. CMYK can create a wide range of colors, so it’s used primarily for full color printing.
  • Pantone Matching System (PMS) is a universal color matching system used primarily in printing. PMS is also used to ensure accurate brand coloring in design elements such as logos.
  • RGB is used for on-screen images consisting of Red, Green and Blue. It is the basic color model on computers and is used for Web graphics, but it is not used for print production.
  • CSS colors (HTML) are defined using a hexadecimal (hex) notation for the combination of Red, Green, and Blue color values (RGB). Hex values are written as 3 double digit numbers, starting with a # sign.

For graphic design and printing professionals:

Color is based on the Pantone Matching System
®. CMYK simulations may be substituted. Note that the colors represented electronically are only an approximation. The most recent version of the PANTONE color formula guide should be used for matching Pantone® and CMYK color values.


PPR Blue

PANTONE® 653

C 100
M 62
Y 0
K 20

R 0
G 82
B 149

HTML 005295


PPR Yellow

PANTONE® 117

C 0
M 18
Y 100
K 15

R 222
G 180
B 8

HTML DEB408

Typeface

Sentinel is the exclusive typeface for the Philadelphia Parks & Recreation identity and is to be used at all times. The typeface family is offered as an OpenType edition which is cross-platform compatible (extending to obsolete operating systems including Windows 95 and Macintosh System 8.3). The Sentinel family of typefaces is versatile and dependable for text as well as display and offers extended characters and languages.

When providing supporting text in a document that uses the departmental logo, please use Arial for headings and Calisto for body text. Never use any typeface other than Sentinel for the logo itself.

For assistance and questions, please contact: parksandrecreation@phila.gov.

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